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MAH Board Meeting on 6-Jun-12 12:00 PM

Wed, 06 Jun 2012 17:00:00 GMT

Start Date: 6-Jun-12 12:00 PM
End Time: 6-Jun-12 1:00 PM

On Social Media and the Brand Experience

Diego Vasquez - noemail@mediaalliancehouston.org — Tue, 18 Oct 2011 15:00:00 GMT

It's no wonder that social media seems inescapable right now. A few weeks ago, Facebook announced that it had hit 800 million users worldwide. Last week Google+ said that it has 40 million, and Twitter has 200 million. And now 98 percent of all adults ages 18-24 are engaged with social media of some sort, according to a new analysis from Experian Simmons, which charts the growth of social media over recent years and examines attitudes toward marketing on those sites. The report finds that 129 million U.S. residents used social media regularly during 2010, including 73 percent of online seniors, up from 49 percent in 2008. Fifty-eight percent of online adults visit Facebook each month, and their visits last an average of 20 minutes, compared to 12 minutes for Twitter users and 5 minutes for Google+ users. John Fetto, senior marketing manager at Experian Simmons, talks to Media Life about Facebook's dominance, social media's explosive growth, and what advertisers need to know about reaching people on social media.

What did you find most interesting or most surprising about this report?

The rapid rise of social media across consumers of all age is astounding. Nearly all online young adults (98 percent) today and even the vast majority of online seniors (73 percent) access social media in a given month.

It is also impressive the number of people who now also use social media to connect with media and brands and to share product reviews and recommendations.

This trend is only going to continue to grow, and forward-thinking marketers need to quickly understand and monitor the rapidly changing state of social media in order to better connect with consumers.

How much more likely are Hispanics than non-Hispanics to interact with brands on social media sites? Why?

Experian Simmons found that nearly a third of Hispanic adults (30 percent) who use social media say that they like to connect with brands via such sites compared with 18 percent of their non-Hispanic counterparts.

Hispanic consumers tend to rely more often and place more weight on opinions from family and friends when it comes to brands and products than non-Hispanics. This propensity to rely more upon social connections when selecting brands appears to be amplified within social networking environments, such as Facebook.

Why do you say, "Companies looking to drive traffic to their core brand sites should strongly consider a social media campaign promoted by email?"

Experian CheetahMail reports that the typical company’s email list is fully 32 times larger than the number of “fans” that they have on social media sites, like Facebook.

With that being the case, a well-timed email tied to a social media campaign can not only increase the size of the audience of the social media campaign but also has been proven to boost traffic and time spent on a company’s branded web site.

What have been some of the effects of increased mobile social network usage? (I.e., more picture uploads, more frequent visits to the site, etc.)

The worlds of social and mobile are increasingly intertwined. In fact, 20 percent of social media users today say they access their account from a cell phone, up from just 11 percent who did so in 2009.

As people access social media from their phones, frequency of usage also increases. Over half of social media users who access their account from their phone (52 percent) say they use social media multiple times per day compared with 42 percent of those social media users who don’t access their account via a phone.

Likewise, 28 percent of mobile social media users upload pictures or videos from their phones to a social media or photo sharing site in a typical month compared with 11 percent of social media users who don’t access their account through their phone.

Why is social media use growing so quickly among seniors? What do you see as the saturation point -- will as many seniors eventually use social media as young people?

Like many technology-related products, younger consumers are quicker to join in. But as word spreads and as the scope of social media expands to include the ability to connect with brands and media as well as a platform for playing games, it becomes more attractive to people of all ages.

Seniors will probably always use social media at somewhat lower rates than younger adults, but the gap between the groups is certainly closing.

Why is Facebook so dominant? And why does that seem to hold for every demographic?

Facebook is the preeminent social media site receiving nearly 10 percent of all U.S. internet visits each week, per Experian Hitwise.

No matter your age, given the fact that we go to social media sites to connect with others, it makes sense to go to a social media site with a large number of users, which Facebook obviously does.

How does dwell time on Facebook relate to other social media sites? Why does it vary so much between sites?

When you look at the average time spent for all social networking sites per Experian Hitwise, it is the same as the time spent for Facebook.com. Different sites offer different experiences, which can factor in to how long users will spend time on a site.

Visits to Google+ soared when it went public last month. Do you expect it to sustain the high level of traffic? Why or why not?

That is the million-dollar question.

Google+ definitely has some advantages to help with that in having the No. 1 search engine to refer traffic to the site. The site recently saw tremendous growth since opening up and we’ll see whether they can sustain that traffic going forward.

Why do you think the percentage of parents communicating with children via social networks has increased so sharply?

Firstly, as social media expands to include older users, it becomes an increasingly multi-generational space making such connections natural.

But also, there have been numerous high-profile cases where individuals have put themselves or others in danger through social media connections or exposed reputation-damaging behaviors on social media sites. These worst-case situations have likely lead to parents taking a more proactive approach in monitoring what their children do and share through social media and who they are connected to.

What conclusions can you draw about people's Facebook activities based on the top downstream sites after visiting the social network?

Entertainment sites have grown in popularity as a top downstream destination after Facebook, 99 percent comparing September 2011 versus September 2008, per Experian Hitwise. That could be a result of Facebook making it easier to share entertainment stories with friends and/or just the growing popularity of entertainment sites in general over time.

Another example of this is that downstream traffic from Facebook to news and media sites has increased 57 percent year-over-year.

18-Oct-11 10:00 AM

Nine Things Successful People Do Differently

Heidi Grant Halvorson, PhD - noemail@mediaalliancehouston.org — Tue, 18 Oct 2011 15:00:00 GMT

Why have you been so successful in reaching some of your goals, but not others? If you aren't sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — that you are born predisposed to certain talents and lacking in others — is really just one small piece of the puzzle. In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.

1. Get specific. When you set yourself a goal, try to be as specific as possible. "Lose 5 pounds" is a better goal than "lose some weight," because it gives you a clear idea of what success looks like. Knowing exactly what you want to achieve keeps you motivated until you get there. Also, think about the specific actions that need to be taken to reach your goal. Just promising you'll "eat less" or "sleep more" is too vague — be clear and precise. "I'll be in bed by 10pm on weeknights" leaves no room for doubt about what you need to do, and whether or not you've actually done it.

2. Seize the moment to act on your goals. Given how busy most of us are, and how many goals we are juggling at once, it's not surprising that we routinely miss opportunities to act on a goal because we simply fail to notice them. Did you really have no time to work out today? No chance at any point to return that phone call? Achieving your goal means grabbing hold of these opportunities before they slip through your fingers.

To seize the moment, decide when and where you will take each action you want to take, in advance. Again, be as specific as possible (e.g., "If it's Monday, Wednesday, or Friday, I'll work out for 30 minutes before work.") Studies show that this kind of planning will help your brain to detect and seize the opportunity when it arises, increasing your chances of success by roughly 300%.

3. Know exactly how far you have left to go. Achieving any goal also requires honest and regular monitoring of your progress — if not by others, then by you yourself. If you don't know how well you are doing, you can't adjust your behavior or your strategies accordingly. Check your progress frequently — weekly, or even daily, depending on the goal.

4. Be a realistic optimist. When you are setting a goal, by all means engage in lots of positive thinking about how likely you are to achieve it. Believing in your ability to succeed is enormously helpful for creating and sustaining your motivation. But whatever you do, don't underestimate how difficult it will be to reach your goal. Most goals worth achieving require time, planning, effort, and persistence. Studies show that thinking things will come to you easily and effortlessly leaves you ill-prepared for the journey ahead, and significantly increases the odds of failure.

5. Focus on getting better, rather than being good. Believing you have the ability to reach your goals is important, but so is believing you can get the ability. Many of us believe that our intelligence, our personality, and our physical aptitudes are fixed — that no matter what we do, we won't improve. As a result, we focus on goals that are all about proving ourselves, rather than developing and acquiring new skills.

Fortunately, decades of research suggest that the belief in fixed ability is completely wrong — abilities of all kinds are profoundly malleable. Embracing the fact that you can change will allow you to make better choices, and reach your fullest potential. People whose goals are about getting better, rather than being good, take difficulty in stride, and appreciate the journey as much as the destination.

6. Have grit. Grit is a willingness to commit to long-term goals, and to persist in the face of difficulty. Studies show that gritty people obtain more education in their lifetime, and earn higher college GPAs. Grit predicts which cadets will stick out their first grueling year at West Point. In fact, grit even predicts which round contestants will make it to at the Scripps National Spelling Bee.

The good news is, if you aren't particularly gritty now, there is something you can do about it. People who lack grit more often than not believe that they just don't have the innate abilities successful people have. If that describes your own thinking .... well, there's no way to put this nicely: you are wrong. As I mentioned earlier, effort, planning, persistence, and good strategies are what it really takes to succeed. Embracing this knowledge will not only help you see yourself and your goals more accurately, but also do wonders for your grit.

7. Build your willpower muscle. Your self-control "muscle" is just like the other muscles in your body — when it doesn't get much exercise, it becomes weaker over time. But when you give it regular workouts by putting it to good use, it will grow stronger and stronger, and better able to help you successfully reach your goals.

To build willpower, take on a challenge that requires you to do something you'd honestly rather not do. Give up high-fat snacks, do 100 sit-ups a day, stand up straight when you catch yourself slouching, try to learn a new skill. When you find yourself wanting to give in, give up, or just not bother — don't. Start with just one activity, and make a plan for how you will deal with troubles when they occur ("If I have a craving for a snack, I will eat one piece of fresh or three pieces of dried fruit.") It will be hard in the beginning, but it will get easier, and that's the whole point. As your strength grows, you can take on more challenges and step-up your self-control workout.

8. Don't tempt fate. No matter how strong your willpower muscle becomes, it's important to always respect the fact that it is limited, and if you overtax it you will temporarily run out of steam. Don't try to take on two challenging tasks at once, if you can help it (like quitting smoking and dieting at the same time). And don't put yourself in harm's way — many people are overly-confident in their ability to resist temptation, and as a result they put themselves in situations where temptations abound. Successful people know not to make reaching a goal harder than it already is.

9. Focus on what you will do, not what you won't do. Do you want to successfully lose weight, quit smoking, or put a lid on your bad temper? Then plan how you will replace bad habits with good ones, rather than focusing only on the bad habits themselves. Research on thought suppression (e.g., "Don't think about white bears!") has shown that trying to avoid a thought makes it even more active in your mind. The same holds true when it comes to behavior — by trying not to engage in a bad habit, our habits get strengthened rather than broken.
If you want change your ways, ask yourself, What will I do instead? For example, if you are trying to gain control of your temper and stop flying off the handle, you might make a plan like "If I am starting to feel angry, then I will take three deep breaths to calm down." By using deep breathing as a replacement for giving in to your anger, your bad habit will get worn away over time until it disappears completely.

It is my hope that, after reading about the nine things successful people do differently, you have gained some insight into all the things you have been doing right all along. Even more important, I hope are able to identify the mistakes that have derailed you, and use that knowledge to your advantage from now on. Remember, you don't need to become a different person to become a more successful one. It's never what you are, but what you do.

18-Oct-11 10:00 AM

Shaking Things Up at Coca-Cola

Adi Ignatius - noemail@mediaalliancehouston.org — Thu, 06 Oct 2011 15:00:00 GMT

Since Muhtar Kent took the helm of Coca-Cola, in July 2008, he has set a course for ambitious, long-term growth—even in a supposedly mature U.S. market—with the goal of doubling revenue by 2020. Kent has tried to rejuvenate an inward-looking, “arrogant” corporate culture and has reinvested cost-cutting dividends in brand development. In an edited interview with HBR’s editor in chief, Adi Ignatius, he talks about the company’s sustainability initiatives, the value of having 33 million Facebook fans, and why an executive should never have dinner alone.

“Most of the meetings we were holding were just with ourselves. We we ren’t going out to see how the world was changing.”

HBR: Since Roberto Goizueta died, in 1997, his successors as CEO at Coca-Cola have had pretty short tenures. Why is that? Is Coke a particularly challenging company to run?

Kent: Well, tenures had been very long up until Roberto’s death. But then we had two successive short-term CEOs at a time when we weren’t cracking the code for growth. And my immediate predecessor, Neville Isdell, said from the beginning that he was returning to the company from retirement just for a fixed period. He saw that the company had lost its soul. We had lost belief in ourselves and in our core business. We had become arrogant. Neville turned that around and got us out of the ditch.

When you became CEO, in 2008, what was your top priority?

There were two: establishing a long-term vision and restoring growth in North America. I felt that we needed a vision, a shared picture of success—both for us and for our bottling partners. We call it 2020 Vision, and it calls for us to double the business in 10 years. It’s not for the fainthearted, but it’s clearly doable.

What were some of the problems you saw?

We had become ingrown. Most of the meetings we were holding were just with ourselves. We weren’t going out to see how the world was changing.

How did you try to turn things around?

We brought in people from all over the world—the top 400 people in the company—to talk about how we had got into this position and how we were going to get out. We started working more closely with our bottling partners. We put a stop to all those internal meetings. We put new people in place. And we stabilized the company.

How are you doing so far?

We’ve still got eight years to go in 2020 Vision. So far we’re on track. We have not wasted this crisis. We’ve saved more than half a billion dollars in unnecessary expenses and reallocated some of that to help fuel our brands. Our metrics are good, and we’ve been able to restore growth in our biggest market, which is the United States. When you start creating proof points like that, it’s great for your credibility. When our brands are strong, our bottling partners want to invest in the business, too.

6-Oct-11 10:00 AM

Slightly Brighter outlook for U.S. media

Diego Vasquez - noemail@mediaalliancehouston.org — Thu, 06 Oct 2011 15:00:00 GMT

After all the economic gloom and doom in recent months, there's finally some encouraging news. One major forecaster, ZenithOptimedia, thinks things are looking up very slightly for the U.S. media economy. The London-based agency raised its forecast for 2011 U.S. ad spending by 0.1 percent earlier this week, to 2.2 percent growth. In July it had forecast 2.1 percent growth. It cited the strength of the financial, retail and automotive markets in part for the bump, as well as the end of the debt ceiling crisis, which clouded the outlook earlier this year. ZenithOptimedia has more concerns about the recovery in the rest of the world, slashing its outlook for 2011 global ad spending growth from 4.1 percent in July to 3.6 percent now. Jonathan Barnard, head of forecasting at ZenithOptimedia, talks to Media Life about why his team upgraded the U.S. forecast, why media people should keep an eye on Greece, and whether 2012 will produce another record political advertising haul.

Are you more or less optimistic about the U.S. ad economy than you were three months ago, and why or why not?

We are actually more positive than we were three months ago, thanks to the resolution of the debt ceiling crisis and the fact that most of the large financial, retail and automotive advertisers have returned to the market.

How does the outlook for U.S. ad spending compare with global? Are they on roughly the same recovery path, or is global recovering more quickly?

For the first time in many years we are now more optimistic about the U.S. than Western Europe, which is suffering from fears of default by Greece and other peripheral Eurozone countries, leading to a loss of confidence in the region as a whole.

What do you think of fears about a double-dip recession in the U.S.? Are those fears still warranted?

These fears are warranted, and we think there is certainly a risk of double-dip recession, though for the moment we assume economic growth will continue at a low pace.

What needs to happen for consumers and advertisers to gain more confidence in the economy?

They need to see sustained economic growth that's strong enough to cause a substantial reduction in the unemployment rate.

Why did you reduce your outlook for network TV?

This is because network TV is suffering from stronger competition from cable and online video.

What has been advertisers' reaction to cable experiments like "podbusters?"

Advertisers have generally reacted positively to experiments that make their messages stand out more. Cable is an innovative medium, and this innovation has been a strong driver of its recent gains in market share.

What will draw more advertisers to the medium?

Better content, attracting higher-value viewers, better research, allowing advertisers to target particular demographics.

Do you think presidential advertising will drive another record year for political dollars in 2012?

Yes, we expect this to be another intensely fought election, with record expenditure, particular in online media.

What is driving the decreases in syndicated TV spending? How much of that is due to Oprah's exit?

Syndicated TV is always vulnerable to the disappearance of long-standing popular series, and the loss of "Oprah" has certainly been a big factor in its recent decline.

What's the most important thing media buyers and planners should keep in mind about the media economy in the coming months?

Keep a close eye on Europe.

If Greece defaults and the debt crisis spreads, the effects will be felt everywhere.

6-Oct-11 10:00 AM

[firstname], Media Alliance of Houston - Sept. Luncheon When Your Passion and Career Collide

Crystal Halliburton - noemail@mediaalliancehouston.org — Wed, 07 Sep 2011 21:23:48 GMT

MESSAGE FROM THE PRESIDENT

Crystal Halliburton, KHOU-TV

Hello [firstname],

Ever wonder what might happen if BOOM! your passion and career were to collide? Join Media Alliance of Houston for lunch next Wednesday and find out!

Guest speaker Caroline Devine will be chronicling her career path which began in a classroom and made its way into the Texas Radio Hall of Fame. Caroline will also share tips on how to bridge passion and business sense to re-imagine your career.

We look forward to seeing you next Wednesday, September 14th, for what is sure to be a fun, thought-provoking and inspirational luncheon.

CLICK HERE to register.

Many thanks to JCG Graphics for designing this month's flyer!

Calendar Events for September 2011

Boom! When Your Passion and Career Collide!
Speaker's Name: Caroline Devine, Retired Regional VP & Market Manager, Cox Radio
Day: Wednesday 14-Sep-11 11:30 AM to 1:00 PM
Location: HESS CLUB

5430 Westheimer Road Houston, Tx 77056

IS Conference / Online Marketing Summit
Speaker's Name:
Day: Thursday 15-Sep-11 8:30 AM to 6:30 PM
Location: HOTEL ZAZA

5701 Main Street HOUSTON, TX 77005
Summary: Make the Climb to the Summit! The Interactive Strategies / Online Marketing Summit is coming to Houston this September with a flexible three day Super Regional format. This new expanded format enables you to choos...

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7-Sep-11 4:23 PM

Three Ways to Have a More Prosperous Fourth Quarter

Spike Santee - noemail@mediaalliancehouston.org — Wed, 07 Sep 2011 16:00:00 GMT

It seems like more and more people are developing a negative attitude about the economy. Recent surveys report that consumer sentiment is lower than it has ever been. Many people are worried that the country is headed into a double dip recession. In the business of reporting the news, there is an old saying “If it bleeds, it leads”. The saying means that the news media will report the bad news first, at the beginning of the newscast. Media studies show that bad news far outweighs good news by as much as seventeen negative news reports for every one good news report.

Psychologists and neuroscientists have discovered that humans instinctively seek out news of dramatic and or negative events. Our brains evolved in a hunter-gatherer environment when something that was novel or dramatic had to be dealt with immediately in order for us to survive. Thankfully, our world has evolved but our brains still have this instinctive behavior. So while we no longer defend ourselves against saber-toothed tigers, our brains still have the same basic instinctual characteristics.

Negative news has a cascading effect on consumer behavior that can lead a person to feel as if there is no hope. If a person can’t rationalize the cause and effect of the bad news, they can develop a condition known as learned helplessness. That’s when a person becomes paralyzed by the bad news to the point they lose their ability to recognize new opportunities for relief or gain when those opportunities present themselves. In other words, the person suffering from learned helplessness develops the perception that things are always going to be bad and there is nothing they can do to change the situation.

You don’t have to let the bad news lead you to lose hope. Human beings have the remarkable ability to imagine things that don’t yet exist and then take steps to turn that imagination into a reality. Here are three things you can specifically do right now to ensure that you have a more prosperous fourth quarter and set you on the right path for a brighter future.

Step 1 - Start Planning to Be Better Off

Whenever someone sells a stock on the stock market, they think the time is right to get out of the stock. But on the other hand, the other person buying the very same share of stock thinks it is a good time to get in to the market. There are two completely different opinions about the very same transaction. In other words, one person thinks the glass is half empty and the other person thinks the glass is half full.

Stop paying attention to the Dow Jones Industrial Average. That is the number quoted most often when a newscaster is describing how the stock market performed that day. The Dow Jones Industrial Average is made up of only thirty companies. Yes, they are fine companies indeed, but hardly a reflection of the broad range of companies that make up the American economy.

Start paying attention to what you are planning to do with your future. If the future is going to be tough, then plan accordingly. You don’t have to be a victim of circumstance; you can make specific decisions today about how you are going to deal with forecast conditions tomorrow.

One of the easiest and most fulfilling things you can do to have a more prosperous fourth quarter is to start making your plans for Thanksgiving and Christmas.

Planning for future events is the most effective way to create a better future. It’s a proven fact that the better the plan, the better the results will be. Unfortunately for many people, they don’t make enough plans for these two major holidays. We are so busy with our daily activities that for many, holiday plans come together at the last minute and we don’t have the opportunity of enjoying the planning and the anticipation of those plans coming to fruition.

Start making your plans now about what you want to do at Thanksgiving. Start making plans now about what you want to do at Christmas. Don’t fall into the trap of repeating “that’s want we’ve always done”. Maybe the significant others in your decision circle are eager to try something new. Maybe they are tired of the same old thing year after year.

Don’t let “we can’t afford it” to creep into your thinking! That’s why you are planning. You have time to redeploy your resources in such a way so that you can afford to do what you want to do on Thanksgiving and Christmas this year.

Make a plan for your Christmas and Thanksgiving. Decide what you need to do to make those plans a reality. Then do everything you can to turn those plans into a reality. If you need to cut back on this or that to afford the new plan, then do it.

A few years ago, I made plans to be sitting in front of my fireplace playing board games with my family at Thanksgiving. I didn’t have a fireplace when I made those plans. I had always wanted a fireplace in the family room but I didn’t have one. I didn’t know how I could afford one either.

Making plans to sit in front of the fireplace and play board games at Thanksgiving was my way of visualizing my goal. I made those plans in July. A lot happened between that day in July and Thanksgiving Day. My father came down with cancer and died on Sunday November 14, 2010. My father-in-law had suffered from Parkinson’s for years and died on Friday November 19, 2010. Despite all of our tragic challenges, on Thanksgiving Day, my family and I were playing Scrabble in front of the fireplace, just as I had planned. As an added bonus, my sister-in-law, who was in town for the funeral, was able to be a part of the plans. It was one of the best Thanksgiving get-togethers we have ever had.

Step 2 - Start Doing Something New

One of the most effective ways to create a brand new future is to start doing something new that will help turn your future plans into your future reality. There are many productive things you could start doing today that can have a significant impact on your future. The one you choose is a personal decision that is up to you. That’s right; you must decide what it is you will do to make your dreams come true. But that is the key; you must do something new and do it consistently well if you want to achieve something new.

Albert Einstein once said, “You can’t fix today’s problems at the same level of thinking that created them”. You have to elevate your level of thinking if you want to elevate your level of success.

Motivational Speaker Jeffrey Gitomer encourages people to get up an hour earlier each day and devote that time to self-improvement by either reading or writing.

Expanding your knowledge base through reading is a most productive way of elevating your level of thinking to handle today’s challenges. When you make a commitment to a routine of continuous self-improvement you quickly learn helpful new information that you can begin using immediately. Positive change comes more quickly when you have more positive options to choose from. Educating yourself to the many choices you have can quickly eliminate any feelings of learned helplessness and get you back on the road to a positive future.

Make better use of the time you spend in the car by listening to audio books. Think about how much time you spend in your car every day. Zig Ziglar says that researchers at the University of Southern California have found that the average person spends so much time in their car that listening to audio books in your car for just one year is the equivalent to two years of formal study at a university.

A commitment to continuous self-improvement is not easy to make. After a few days you may be filled with enough new information to see some immediate improvement in your life. In fact, the improvement you feel may be so significant that you could easily become complacent and abandon your new commitment to continuous self-improvement.

Most experts on self-improvement coach us that it takes a minimum of 21 days to make a new activity turn into a new routine. You must stick with your new self-improvement program for a minimum of 21 days if you want to have any hope of making it a habit.

Pick something new to start doing and then stick with it if you want to see a more prosperous fourth quarter.

Step 3 - Stop Doing Something Old

Human beings are creatures of habit. That means we keep doing things long after we conclude that it’s not helpful or productive. If you want to have a more prosperous fourth quarter, identify something that is holding you back and STOP DOING IT.

If you’re going to start doing something new they you have to stop doing something old. You only have so many hours in a day. If you are going to get up an hour earlier each day to read and write the perhaps you need to stop staying up so late to watch the news. Most of the news is negative as we’ve already established.

One of the major symptoms of learned helplessness is the feeling of having no control over the events around us. Someone suffering from learned helplessness can make their situation even worse by worrying about those things they cannot control.

Stop worrying!

You should only worry about the things you can affect. Don’t take on the worry of the world. Just stay focused on your own plans. Devote your attention to those things that are important to you and leave the rest for tomorrow. When you pay too much attention to the negative news in the world, you open the doors in your mind and let the seeds of learned helplessness take root.

If you want to have a more prosperous fourth quarter and set the stage for a brighter future, make some specific plans for your future prosperity. Start by doing something new that will help you turn your plans for future prosperity into a reality. Stop doing something old that is holding you back.

7-Sep-11 11:00 AM

Oscars name Eddie Murphy 2012 Oscar host

Toni Fitzgerald - noemail@mediaalliancehouston.org — Wed, 07 Sep 2011 16:00:00 GMT

After a disastrous attempt to draw in young viewers with a pair of youthful and painfully inexperienced hosts last winter, the Academy Awards are returning to their comedic roots.

Today the Academy announced that Eddie Murphy will host the 2012 Oscars, airing in February on ABC.

His selection is notable for many reasons, foremost because it represents a wise change in strategy for the telecast. More recently the emphasis has been on picking young hosts in an effort to attract younger viewers.

This year's awards were hosted by Anne Hathaway and James Franco, two Generation Y actors who had no hosting experience and were tapped mainly in hopes that their youth and energy would draw in viewers 18-34 who have long since stopped watching awards shows.

The plan backfired big time.

Franco was so laid-back and apathetic that social media sites lit up with speculation that he was high. Hathaway, trying to balance out her co-host's lackadaisical manner, became louder and more manic by the minute in her attempts to add some pizzazz to the show.

The duo had a poisonous effect on ratings, with the show's adults 18-49 rating dipping from a 13.3 to an 11.8, according to Nielsen.

It seemed in the months after the show aired that the Academy had learned nothing from this year's hosting blunder when it named as co-producer of this year's show Brett Ratner, the director of "Rush Hour" and "X Men: The Last Stand."

It was presumed Ratner would follow the pattern of last year and scout out a young host.

That turned out not to be the case.

Ratner just directed Murphy in the movie "Tower Heist," the comedian's first live-action film in two years, and was undoubtedly instrumental in convincing Murphy, who has shunned public attention in recent years, to take the Oscar gig.

The fact is that the Oscars are at their best when hosted by an old-school comedian who understands the film world.

Past hosts such as Jon Stewart and David Letterman, while terrific in their TV element, were awkward and clumsy in hosting Hollywood's biggest night.

By contrast, Murphy ranks among the top comic box office stars, despite his recent string of flops. He's respected by Hollywood in a way Franco and Hathaway are not, and he will presumably preside over a telecast that's actually funny.

The 50-year-old former "Saturday Night Live" star is a gifted stand-up and will be able to steer the show deftly in the same way Billy Crystal and Bob Hope, the gold standards of Oscar hosting, always did, reacting to unexpected moments with ease.

7-Sep-11 11:00 AM

Media Alliance of Houston August Luncheon-Social Media Landscape

Crystal Halliburton - noemail@mediaalliancehouston.org — Tue, 02 Aug 2011 20:30:16 GMT

MESSAGE FROM THE PRESIDENT

Crystal Halliburton, KHOU-TV

Hello [firstname],

Have you ever felt like these guys? You know you should be using social media to benefit your clients or your own brand, but you just can't quite figure it out? Or, you figured it out on Friday and by Monday it had all changed?

Media Alliance of Houston is excited to partner with the Houston Interactive Marketing Association to bring you a panel of social media gurus including a local brand, a local agency and Facebook to educate and enlighten us on the proper use, strategies and practical application of social media environments into our respective business models.

You will learn:

The current issues, strengths and challenges of social media
How to successfully integrate traditional media with social media
What lies next on the social media horizon

This month's luncheon is a "don't miss" for anyone who strives to stay ahead of the competition and deliver innovative, cutting edge ideas to clients that will drive success and lengthen the business relationship.

Online registration ends Monday, August 8th, at 530PM.

Click Here to register now!!!

MAH August Luncheon-Social Media Landscape
Wednesday August 10, 2011 11:30 AM to 1:00 PM
H.E.S.S. Club 5430 Westheimer Rd. Houston, Tx 77056
Register Mapquest | Add to Calendar

Robust upfront for the Hispanic networks

Diego Vasquez - noemail@mediaalliancehouston.org — Tue, 02 Aug 2011 20:00:00 GMT

Univision and Telemundo were two of the only broadcast networks to see ratings growth this year, and that's reflected in the recently wrapped Hispanic upfront. The two networks led the market with CPM gains in the low-double-digit to high-single-digit percentage range, and overall volume sold for the upfront was up 15 to 20 percent, according to buyer estimates, to $2.2 billion. Hispanic networks were eager to work with advertisers on the cross-platform digital deals that have become increasingly important to advertisers, who note that Hispanics are more receptive to online advertising than the general online population. The recent census also confirmed the rapid growth of the Hispanic population, which now includes one in every six Americans. Scott Gassert, director of media interception at Hispanic agency Dieste in Dallas, talks to Media Life about the Hispanic upfront, how it compares to last year, and what the hot ad categories are.

Has the Hispanic upfront wrapped up yet? If not, which networks are still negotiating?

Most of the networks have wrapped up their upfronts with deals on hold and waiting to go to order. Some of the cable nets may still be negotiating but for the most part the upfronts seemed to move a bit faster this year.

Did you see greater demand generally in the Spanish-language upfront this year?

Hard to answer when there are more options this year than ever before in regards to rated networks as well as coming off of two consecutive years in high-profile soccer tournaments such as the World Cup in 2010 and Copa de Oro and Copa America in 2011.

These tournaments tend to put extra demand on inventory.

Networks seemed to hit their goal in selling a majority of their inventory in the upfront, so we know there was definitely demand for the inventory. So that helped disperse some of the demand on inventory.

What sort of CPM gains did Univision see? How about Telemundo, Telefutura or the others?

We believe that Univision came in at single high to low double-digit gains while their other networks will post a point or two below Univision. Smaller-rated networks may see lower CPMs gains that range from middle single digits to high single-digit gains.

How much overall will the Spanish-language upfront take in?

The upfront is expected to hit $2.2 billion. The top two networks may bring in an incremental 15-20 percent.

How much more advertiser interest have you seen in Spanish-language TV this year, with the results of the census coming out?

Without a doubt the latest census data has sparked a great deal of interest in the Hispanic market from existing advertisers as well as ones looking to enter for the first time. Many variables can contribute to the growth and interest of the Hispanic market, but the census had helped gain more interest.

Are you seeing more cross-platform deals from Univision and Telemundo? Why and what type?

Yes, as digital has become a great focus for many advertisers, the networks have been working very hard to figure out how to develop more cross-platform deals.

For many clients, the communication goes far beyond TV, and the need is great to expand across many platforms. A lot of the cross-platform [deals] are from TV and digital, but we have seen other clients embrace TV, radio, digital and print into one deal.

What ad categories were hottest during the Hispanic upfront? Why?

The big categories that remain hot are automotive, insurance, beverage and telecom.

What sort of advertiser interest has there been in emerging networks like Azteca?

We have seen interest in all networks, some based on content/environment, others based on pricing. With more rated networks to choose from, advertisers have more options to help meet their goals.

How much larger will Hispanic TV upfronts grow over the next few years? Has it gotten to the point where most major advertisers are in this market?

I think the upfronts will continue to grow as long as the economy can hold on. There is still a lot of room to build dynamic programs with and with the new networks being launched, more becoming rated, and media companies working to build solutions for advertisers, we see a strong future in the Hispanic market as well as the upfront market.

2-Aug-11 3:00 PM

Fox erects a paywall around its TV shows

Bill Cromwell - noemail@mediaalliancehouston.org — Wed, 27 Jul 2011 17:00:00 GMT

When the broadcast networks began streaming their TV shows online five years ago, the move was widely derided by local network affiliates, who worried about losing viewers to the internet.

All these years later, the networks are having their own concerns about streaming.

Yesterday Fox became the first network to effectively put its shows behind a paywall.

Up until now, the network had posted episodes of popular shows such as "Glee" and "Family Guy" on its web site 24 hours after they aired on television, free to anyone who wanted to watch.

No longer.

Starting Aug. 15, Fox will make those shows available to stream the next day only to paying subscribers of a cable or satellite provider that carries Fox or to subscribers to Hulu Plus, the video streaming site's premium service.

They will only become free again, available to all on the web, eight days after the original episode airs.

Dish Network has already agreed to partner with Fox on the deal, and the network indicated that a number of other pay TV services seem likely to follow.

It's a bold move on the part of Fox as free TV content on the web becomes a hotter and hotter issue.

Cable and satellite providers have long been frustrated by the availability of free shows online, arguing that it undermines their ability to attract and retain subscribers if the content they charge for is available elsewhere at no cost.

Cable networks, which reap huge carriage fees from cable and satellite providers, have lagged well behind the broadcast networks in offering their shows for free, and some of the major cable providers have debuted services that allow paying customers to watch those shows on the web.

But Fox is the first broadcast network to wall off its shows, after years of the networks posting practically everything online for free.

The move is mainly aimed at thwarting cord cutting.

Millions of people are expected to cut or drastically reduce their cable or satellite subscriptions in the coming years, lured by the increasing amount of video content that's available for free over the web.

The Fox paywall comes as little surprise.

Rupert Murdoch, chief executive of Fox parent company News Corp., has been one of the major proponents for media paywalls, which he has initiated on a number of News Corp.-owned publications.

Fox's other aim, in addition to keeping cable and satellite companies happy, is to preserve ratings of its original TV broadcasts, which is where the broadcast networks make most of their money.

The thought is that viewers probably won't be willing to wait more than a week to catch their favorite shows online and will instead tune into the TV broadcast when it airs.

27-Jul-11 12:00 PM

Still a Bright Outlook for Automotive

noemail@mediaalliancehouston.org — Thu, 07 Jul 2011 21:00:00 GMT

Automakers and dealerships have hit the brakes on auto spending this year, after roaring back in 2010 following a dismal 2009. But the category will still see healthy gains in 2011, despite a recent slowdown in auto sales, continued concern about the economy, and a huge reduction in spending by Japanese companies hit hard by March's earthquake and tsunami. Borrell Associates, the local advertising research firm, predicts that overall auto advertising will rise 7.2 percent this year, from $21.1 billion last year to $22.6 billion this year, with every category except for yellow pages and outdoor seeing a bump. That's down from the double-digit percentage gains seen last year, but it's actually a pretty decent clip when you consider that over the past four years, the auto category has lost 17,000 advertisers, with an average of 86 new- and used-car dealerships closing every week. Auto has seen especially big jumps in online advertising, which will grow 11 percent this...

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noemail@mediaalliancehouston.org — Mon, 14 Aug 2006 21:52:02 GMT

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Single Market Account Executive URHOU12-06

Fri, 18 May 2012 05:00:00 GMT

Title: Single Market Account Executive URHOU12-06 Description: POSITION OVERVIEW: Individuals in this role handle client and agency accounts with high potential in a single market. These could be current high spend accounts or ones that have the potential for substantial growth. Key tasks of this role include: contacting and presenting to clients and agencies, negotiating contracts and executing transactions. FUNCTIONAL RESPONSIBILITIES: Prospect and generate new leads, as well as qualify leads generated by support functions Develop client-specific pitches, attend client meetings, make presentations and close sales (including travel) Sale entire Multimedia product line (spot radio, promotions, internet, and special events) including night clubs Attend promotional events and other client networking events Work in partnership with support team on pre-sale processes (e.g., preparing drafts of presentations, proposals) ...

Account Executive

Thu, 17 May 2012 05:00:00 GMT

Title: Account Executive Description: Radio Disney in Houston, TX seeks an Account Executive to sell local advertising, sponsorships and events in the Houston market. Radio Disney is part of the Disney ABC TV Group. Represent Radio Disney in the highest regard within the community and business environment when involved in civic and professional organizations to further project the Radio Disney name and image • Ability to create presentations for potential clients using Word, Excel and PowerPoint • Ability to present the proposals to potential clients effectively through both written and verbal communication • Ability to address client/customer needs while following company procedures • Ability to sell integrated on-air, online, and on-site programs to help further clients' goals • Ability to think creatively when developing promotions for client needs Required Experience: A minimum of 1 year of experience in a sales or...

Promotions Manager

Thu, 17 May 2012 05:00:00 GMT

Title: Promotions Manager
Description:

Radio Disney in Houston, TX seeks a motivated Promotions Manager to supervise promotional efforts and manage the promotions budget. They will be responsible for representing the station on all promotions oriented issues/tasks and network with Radio Disney promotions personnel across the country. They will also explore and develop advertising and marketing opportunities that build awareness of the station in the Houston market.
Radio Disney is part of the Disney ABC TV Group.

Required Experience:

Minimum 2 years of promotion, special events, and/or marketing experience • Full availability for this position, which may include nights, weekends and/or holidays
Preferred Qualifications	• Experience in radio promotions • Experience directly leading or supervising others • Experience managing a budget • Demonstrated proficiency in Outlook (create/edit emails and appointments), Word (create/edit documents), Excel (create/edit documents) and Power Point (create/edit presentations

Education Required: Bachelors Degree Preferred but not required
Planned Duration of Employment: Full Time

Contact info:

Laura Haemker (Add to Contacts)

Radio Disney KMIC

Advertising Agency Internship

Wed, 16 May 2012 05:00:00 GMT

Title: Advertising Agency Internship Description: Normal.dotm 0 0 1 87 498 You Squared Media 4 1 611 12.0 0 false 18 pt 18 pt 0 0 false false false Full-service advertising agency located in Galleria area is looking for a part-time intern to work on Tuesday and Thursday. This position is non-paid, but the intern will gain valuable training and experience in the advertising and marketing industry. A successful candidate is detail-oriented, creative, hard-working and ready to learn! Candidate needs to be proficient in Microsoft Office Suite, and social media (Facebook and Twitter). Photoshop experience is a plus. Please send cover letter and resume to Missy Eitreim: me@yousquaredmedia.com. Please no phone calls. Required Experience: Education Required: Planned Duration of Employment: Part Time Contact info: Missy Eitreim (Add to Contacts) You Squared Media

KKRW-FM Morning Show Producer

Mon, 14 May 2012 05:00:00 GMT

Title: KKRW-FM Morning Show Producer Description: Clear Channel Media and Entertainment Houston is looking for a full-time Morning Show Producer. The ideal candidate has a background in radio including experience running a board for both live and syndicated shows, audio production, guest-booking, call-screening, network affiliation relations and working with a sales department. Required Experience: Candidates should be minimum of 18 years old, willing to work a flexible schedule, and have a clean driving record. Must be able to lift 40 lbs. Must have high school diploma or equivalent. Preferred two years experience and both digital and social media experience. Candidates must be able to post web content and engage listeners through station Facebook and Twitter platforms. Education Required: High School Diploma/GED Planned Duration of Employment: Full Time Contact info: www.clearcareers.com (Add to Contacts) www.clearchannel.com );...

Account Executive

Fri, 11 May 2012 05:00:00 GMT

Title: Account Executive
Description:

Radio Disney in Houston, TX seeks an Account Executive to sell local advertising, sponsorships and events in the the Houston market. Radio Disney is part of the ABC TV Group. Responsibilities include:

Generate new business for the station through warm calls while upholding the Disney brand

Present, negotiate and close sales promotions and sponsorship to new and/or exisiting Radio Disney clients

Ability to address client/customer needs while following company procedures

Provide outstanding service to new and exisiting clients including helping to develop ideas for programs or promotional opportunities

Ability to sell integrated on-air, on-line and on-site programs to help further clients goals

Meet and exceed monthly, quarterly and annual revenue budgets

Experience selling advertising, sponsorships, promotional programs and/or fundraising as well as experience developing business in media-Radio, TV or other is preferred.

Radio Disney is an Equal Opportunity Employer.

Required Experience:
Education Required:
Planned Duration of Employment: Full Time
Position reports to: Station Manager

Contact info:

Laura Haemker (Add to Contacts)

The Walt Disney Company

Special Projects Producer/Temporary Position

Tue, 08 May 2012 19:50:32 GMT

Title: Special Projects Producer/Temporary Position
Description:

May 7, 2012

Job Posting –Special Projects Producer / Temporary position

KTRK-TV, the ABC O&O located in Houston, TX is looking for a strong television writer, researcher and field producer. Responsibilities will include working on a variety of news and programming projects, including short and long form. Qualified candidates must have television broadcast writing experience and must be creative self-starters who can generate story ideas and execute all aspects of the television story telling process.

No relocation assistance provided.

For consideration, interested applicants must apply on-line at www.disneycareers.com by uploading a resume file, cover letter and list of references to: Human Resources, KTRK-TV, 3310 Bissonnet, Houston, TX 77005. Please Reference Job ID: 44522BR on all materials submitted. No phone calls please, and no third parties. Equal Opportunity Employer M/F/V/D.

Required Experience:
Education Required:
Planned Duration of Employment: Full Time Temporary

Contact info:

Disney Human Resources (Add to Contacts)

ABC-13/KTRK-TV

F/T Associate Producer/Writer

Fri, 04 May 2012 05:00:00 GMT

Title: F/T Associate Producer/Writer
Description:

KIAH-TV seeks a full-time Associate Producer/writer for their revolutionary anchorless newscast Newsfix. Primary duties include writing, crafting and preparing content for fast-paced daily and weekend newscasts. This person must be a strong writer and storyteller with knowledge of news production software such as ENPS or inews. The candidate must know how to showcase stories, work with editors and creatively use graphics to maximize production techniques. VizRT experience a plus. Position requires weekday, nightsand/or weekend shifts.

Required Experience:
Education Required:
Planned Duration of Employment: Full Time

Contact info:

Holli Turner (Add to Contacts)

KIAH-TV

7700 Westpark Drive

Houston, TX 77063

Part-Time Promotions Assistant

Mon, 30 Apr 2012 05:00:00 GMT

Title: Part-Time Promotions Assistant Description: Clear Channel Radio Houston is looking for part-time Promotions Assistants. If you have an outgoing personality, love dealing with the public, and have a desire to get into the exciting career of radio this is the position for you. Please apply through www.clearcareers.com . No phone calls please. EOE. Required Experience: Candidates should be minimum of 18 years old, willing to work a flexible schedule, and have a clean driving record. Must be able to lift 40 lbs. Education Required: High School Diploma/GED Planned Duration of Employment: Part Time Position reports to: Melissa Brezner Contact info: www.clearchannel.com (Add to Contacts) www.clearcareers.com ); document.write(www.clearcareers.com); document.write(); // end hiding contents --> Clear Channel Media and Entertainment 2000 West Loop South Ste., 300 Houston, TX 77027 USA

P/T Production Tech

Thu, 26 Apr 2012 05:00:00 GMT

Title: P/T Production Tech
Description:

KIAH-TV seeks a part-time Production Technician for a new morning show. Responsibilities include operating studio camera robotics, teleprompter, audio, as well as performing other duties as needed. Applicant should have a minimum of 2 years experience in a live news environment. Position is an overnight/early morning shift.

Required Experience:
Education Required:
Planned Duration of Employment: Part Time

Contact info:

Holli Turner (Add to Contacts)

KIAH-TV

7700 Westpark Drive

Houston, TX 77063

New Story 2

Tue, 19 Apr 2011 22:12:42 GMT

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New Story

Tue, 19 Apr 2011 20:02:07 GMT

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Battle of the Ad Stars 2012 Cinco de Mayo Edition

Mon, 07 May 2012 16:37:43 GMT

For Battle rules please see bellow:

Fri, 23 Mar 2012 20:51:56 GMT

Thanks to our Sponsors Thank you to Edge Creative Strategies for developing our new logo!

MAH is accepting applications for Scholarships 2012

Sun, 18 Mar 2012 22:16:59 GMT

Media Alliance of Houston is awarding scholarships to outstanding college juniors and seniors interested in a media career. In additon to your application please submit: a) Resume b) Official transcript c) Two (2) letters of recommendation d) Essay (250 words max) Topics options: 1. Describe your more notable achievements and how they relate to your future goals 2. Why do you seek this scholarship? And why in Media? 3. What inspired you to choose your college major or school of choice e) Video application (30 seconds) home-made...

** Home page image rotator

Sun, 23 Oct 2011 21:06:13 GMT

MAH is offering opportunity for college students and entry level advertising and broadcasting career professionals to be mentored by industry executives

Thu, 14 Jul 2011 04:35:16 GMT

Become a mentor to the next generation of media and its related-industry professionals through the Media Alliance of Houston.

To become a mentor or to become a protege, please download the forms at the bottom of this page or contact our committee chairperson, Susan Buddeke, via email at ssbuddeke@gmail.com or by phone at 713.471.0621.

Media Alliance of Houston Committees

Fri, 08 Jul 2011 04:56:11 GMT

If you would like to volunteer to be on a committee, please email Crystal Halliburton at challiburton@khou.com Membership Strengthens chapter through increased members and committe involvement. For more information about how to become a member please contact Lori Clark at lclark@khou.com Programming Keeps our ad community informed and on the cutting edge of media topics by organizing and coordinating the monthly programming at the luncheon. For information about upcoming luncheon topics please e-mail Judy Lakin at judy.lakin@coxradio.com or Aldie Beard at abeard@39online.com Fundraising In charge of raising funds for MAH scholarships and other worthy causes please contact Al Morales for Battle of the Ad Star at amorales@kube57.com or Erin Hoffman at ehoffman@khou.com, Cristy Saxer at csaxer@kprc.com, Jamie Kosina at jaymie.kosina@coxradio.com and Jessica Brothers at jessica.broters@coxinc.com for Gala. Hospitality -...

MAH-Executive Board Members 2011- 2012

Tue, 28 Jun 2011 16:18:09 GMT

Office Officer Company Email EXECUTIVE BOARD President Crystal Halliburton KHOU challiburton@khou.com President Elect Jenny Ulbik KHOU julbik@khou.com Vice President Anna Munoz Univision Radio amunoz@univisionradio.com Treasurer Celina Bautovich KHOU cbautovich@khou.com Treasurer-Elect Christina Chang KHOU cchang@khou.com Recording Sec April Sanchez Telemundo april.sanchez@nbcuni.com ...

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Tue, 19 Apr 2011 14:33:55 GMT

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Star Awards Gala

Tue, 05 Apr 2011 14:37:57 GMT

MAH 2011 Gala and Star Awards INFORMATION TO COME SOON! = 4)) { var url=http://www.mediaalliancehouston.org/en/cev/73/; var title=AWRT Houston 2010 Gala and Star Awards; document.write('Bookmark this page'); } else { var msg = Bookmark this page; if(navigator.appName == Netscape) msg += (CTRL-D); document.write(msg); } // End --> Bookmark this page • del.icio.us • digg • facebook E-mail this event to a friend (requires login).

National AWM

Mon, 04 Apr 2011 22:13:39 GMT

Star Awards Ballot

noemail@mediaalliancehouston.org — Fri, 18 Aug 2006 20:00:00 GMT

Objectives: take survey now

Release Date: 18-Aug-06 3:00 PM
Expiration Date: 16-Nov-06 3:00 PM

take survey now

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noemail@mediaalliancehouston.org — Mon, 14 Aug 2006 21:52:02 GMT

Objectives:

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Release Date: 14-Aug-06 4:52 PM
Expiration Date: 14-Nov-06 4:52 PM

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BattleoftheAds_2012 revised

Sun, 20 May 2012 16:39:08 GMT

File uploaded by Karen Hernandez-Lix.

MAH_Lunch_March2012

Sun, 20 May 2012 16:39:08 GMT

The Kube 57 Alberto Morales

Sun, 20 May 2012 16:39:08 GMT

KTRK 13 Sandy Caldwell

Sun, 20 May 2012 16:39:08 GMT

KIAHCW39AldieBeard.AronCrone

Sun, 20 May 2012 16:39:08 GMT

KHOU Mike Thomas

Sun, 20 May 2012 16:39:08 GMT

HWC Room Full of Clothes

Sun, 20 May 2012 16:39:08 GMT

HWC Room Full of Clothes Picture 2

Sun, 20 May 2012 16:39:08 GMT

FOX26LizBurpo

Sun, 20 May 2012 16:39:08 GMT

Comcast Wanye Hughes

Sun, 20 May 2012 16:39:08 GMT

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2006-08-14T21:52:02Z

Instructor: Instructor

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Media Alliance of Houston - MAH RSS Feed

MAH Board Meeting on 6-Jun-12 12:00 PM

On Social Media and the Brand Experience

Nine Things Successful People Do Differently

Shaking Things Up at Coca-Cola

Slightly Brighter outlook for U.S. media

[firstname], Media Alliance of Houston - Sept. Luncheon When Your Passion and Career Collide

Three Ways to Have a More Prosperous Fourth Quarter

Oscars name Eddie Murphy 2012 Oscar host

Media Alliance of Houston August Luncheon-Social Media Landscape

Robust upfront for the Hispanic networks

Fox erects a paywall around its TV shows

Still a Bright Outlook for Automotive

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Single Market Account Executive URHOU12-06

Account Executive

Promotions Manager

Advertising Agency Internship

KKRW-FM Morning Show Producer

Account Executive

Special Projects Producer/Temporary Position

F/T Associate Producer/Writer

Part-Time Promotions Assistant

P/T Production Tech

New Story 2

New Story

Battle of the Ad Stars 2012 *Cinco de Mayo Edition*

MAH is accepting applications for Scholarships 2012

** Home page image rotator

MAH is offering opportunity for college students and entry level advertising and broadcasting career professionals to be mentored by industry executives

Media Alliance of Houston Committees

MAH-Executive Board Members 2011- 2012

Lorem Ipsum Dolar

Star Awards Gala

National AWM

Star Awards Ballot

Lorem ipsum survey

BattleoftheAds_2012 revised

MAH_Lunch_March2012

The Kube 57 Alberto Morales

KTRK 13 Sandy Caldwell

KIAHCW39AldieBeard.AronCrone

KHOU Mike Thomas

HWC Room Full of Clothes

HWC Room Full of Clothes Picture 2

FOX26LizBurpo

Comcast Wanye Hughes

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Battle of the Ad Stars 2012 Cinco de Mayo Edition